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Is Matt Mullenweg defending WordPress or sabotaging it?

[Mathew Ingram]

Mathew Ingram's overview of the WordPress drama continues to be updated with new information. The hole just seems to be getting deeper and deeper. As he says: it's a mess.

"It's pretty clear that Matt sees what he is doing as protecting WordPress, and forcing a no-good corporation to cough up some dough after years of taking advantage of the community (he says he has been trying to negotiate with WP Engine for more than a year now, while WP Engine says it gives back to WordPress in a number of ways.) To some observers like me, however — and to some other longtime members of the WordPress ecosystem — it looks like Matt has dragged the WordPress community into a legal mess with a variety of unforeseen and potentially serious consequences."

I still don't fully understand what prompted this sea change in how Matt has addressed the wider community, including WP Engine. I have this ongoing sense that there's another shoe left to drop, whether it's relating to stalling revenue at Automattic and pressure from its board (pure conjecture on my part, to be clear), or something else entirely. Without some strong motivating factor this just seems to be self-sabotage.

At this point I'm really curious to see what's next. All this drama has also made it clear that for the kind of CMS WordPress is - more of a framework than an out-of-the-box solution at this point, but with a strong ready-made editing and administration experience - there aren't many alternatives. That's not to denegrate other projects like Drupal, etc, because I think they're different kinds of CMSes. Ghost is much more narrowly focused, too. I think if WordPress had a real competitor in its space, this might all be playing out differently.

(If I was WP Engine and had run out of options to de-escalate, I'd be going ahead and forking WordPress right now. And what a mess that would be.)

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It feels like 2004 again.

[Anil Dash]

Anil Dash makes a pertinent observation about the current state of the web:

"At the start of this year, I wrote The Internet Is About To Get Weird Again, which began by calling back to the Internet of 2000. In thinking more about it, though, we more closely resemble the Internet of a few years later, where the crash of the dot-com bubble and the stock market had the same effect that the popping of the crypto bubble did: the casuals who were just trying to make a quick buck are much less likely to jump in the pool."

I agree.

The way I've been thinking about it is: There's everything to play for. We understand what can go wrong. We understand many of the needs, although we should always go out and learn more. But for the first time in a long time, the internet isn't calcified: there isn't a sense that the platforms people use are set. Anyone can come along and build something new, and it's absolutely possible for it to catch on.

And, as Anil says, the spirit of the web is more intact than it has been in a long time. Gone (hopefully) are the Wall Street-esque folks who are here to make a bunch of money; instead, we're left with the people who genuinely care about connecting and creating and making something good. That's what powered the web's heyday, and that's what has the potential to make a difference now.

Let's go make good stuff.

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Revisiting Known

The original Known mockup image

I thought it would be fun to revisit Known, the open source publishing platform that powers my site.

How it works

Known allows a team or community to publish news on any topic to a single, searchable stream of content that’s easily accessible from any device. It is not a full CMS, and nor is it designed for independent publishers to sell subscriptions; instead, it’s optimized for publishing to a single feed.

Every Known site is a single feed of content that any number of users can publish to. You can have one user, as my site does; you could have thousands, if you wanted.

The stream can also be filtered by hashtag, author, or content type — so you can choose to only view content on a certain topic, or only photos, or some combination thereof.

Each stream, filtered or not, is shown as a standard web page by default. These can be themed, but it’s also easy to view different interfaces. RSS and JSON are available for every screen you can view as a web page, and it would be easy to add low bandwidth HTML, for example. (I once added an interface type that displayed everything as a Star Wars crawl. It got old fast.)

The Known menu bar

When you log in, you get a little menu bar that lets you publish different kinds of content. It’s a little bit like Tumblr’s bar, but here, every type of content is powered by a plugin. You can download new content types created by other people, or you can write your own. On my site I’ve created a kind of blog post called an “aside”, which I’ve decided to make a distinct content type.

Hit the button, and you can compose right on the page.

Known status update composer

Known supports an idea called POSSE: Publish on your Own Site, Syndicate Elsewhere. You can elect to syndicate a post to a third-party site by enabling the toggle for that site below the compose window. In this illustration I have two example webhooks, but people have written plugins for Mastodon, etc. (In the beginning, Known had plugins for Twitter, Facebook, and so on, but all those APIs locked down over time. The promo image, which you can see above, includes Foursquare and Flickr as options, which is a clue about the era it originated from.)

You can also compose using any application that supports the Micropub standard. I tend to write all my blog posts in iA Writer.

Known supports Webmention, so when you publish a post that links to a site, that site will be notified. You can even use webmention to respond to someone else’s post elsewhere and have a conversation across the web.

It’s free and open source, and intentionally runs on the same LAMP stack as WordPress. Be warned though; as the screenshots suggest, it’s now a little old.

A little history

Known was originally called Idno. (“What does it stand for?” someone once asked me. “I d’no,” I replied. This is the level of humor you can generally expect from me.)

I wrote the first version of it when my mother was recovering from a double lung transplant: she was in need of community but absolutely didn’t want to discuss her condition on Facebook. I’d previously written Elgg, an older open source social networking platform, so I decided to think about what a social community platform might look like in the era of the mobile, ubiquitous web. What would it look like for a community to publish to a place where it could continue to own its own content, on its own domain? (It seems like a quaint exploration now, but remember that this was 2013.)

I became friends with the indieweb folks, and met Erin Richey at an IndieWebCamp. We decided to collaborate on the project. It was her idea to submit it to Matter, where we took part in the third accelerator class. Along the way, we did some focus group testing (Erin’s instigation) and chose Known as a permanent name.

Known at Matter Three Demo Day

It was a startup for a couple of years; there was a paid, hosted version; a Known-powered site even won an award for KQED. But it wasn’t the kind of thing that excited investors, and we weren’t making enough money for it to be sustainable. Ultimately, I allowed myself to be acquihired by Medium, which allowed us to pay Matter back, and we both settled into new jobs. The day before my first Medium paycheck, I spent my last five dollars on gas. (Erin and I welcomed our actual child — a human one — two years ago. So there’s a coda.)

But there are still users out there, myself included, and the open source project is still alive. It’s been slower over the last few years, because I haven’t had much time to devote to it. (The main thing I’ve been looking at is a command line exporter to allow people to more easily take their content into WordPress, as well as some experiments with ActivityPub.) But it remains a core part of the operating system that powers my identity online, and the identity of others.

Lately I’ve been thinking that there’s a place for this model of publishing. The internal architecture needs to be overhauled; the Bootstrap-driven default template needs to go; but I think there’s really something to the model of letting communities publish to a simple, queryable feed of content that syndicates out to the world.

Perhaps it’s finally time for Known 2, with an easy upgrade path from the original? If you’re intrigued by the idea — or if you’re a Known user — I’d love to hear your thoughts.

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WordPress.org’s latest move involves taking control of a WP Engine plugin

[Wes Davis at The Verge]

The feud between Automattic (or more specifically, Matt Mullenweg himself) and WP Engine is getting bonkers:

"WordPress.org has taken over a popular WP Engine plugin in order “to remove commercial upsells and fix a security problem,” WordPress cofounder and Automattic CEO Matt Mullenweg announced today. This “minimal” update, which he labels a fork of the Advanced Custom Fields (ACF) plugin, is now called “Secure Custom Fields.”"

What appears to have happened is this:

  1. WP Engine was banned from the WordPress plugin portal.
  2. A flaw was found in its popular Advanced Custom Fields plugin and patched - but because it was banned from the portal, WordPress users couldn't get an automatic update.
  3. Rather than seed the patch, Automattic forked the plugin, renamed it, and took over the upgrade path in-place.
  4. All WordPress users of ACF that upgrade via the portal will now get Automattic's version, which removes all commercial ties to WP Engine.

Technically, Automattic (or anyone) can fork any open source plugin - that's what open source is all about. But seizing the upgrade path and swapping for the new version in-place in the portal is a pretty rotten move.

ACF is well-used in commercial sites and is often provided by agencies as a bedrock for their customizations. This isn't some sideline: for many users, ACF makes WordPress significantly more useful.

It's an existential issue for any open source plugin contributor. Again, forking is well within anyone's rights - but replacing the upgrade path is something only Automattic can do.

This is only muddied by the fact that the portal is technically owned by Matt alone, rather than Automattic. But the lines are blurry at best.

Whereas the feud had previously not created a risk to WordPress's functionality, for many serious users this is now a big problem. A stable platform with solid upgrade paths is a huge part of why people choose WordPress. Whatever's going on behind the scenes, this altercation has created huge risk for anyone who's thinking about making the leap (and, at the same time, may open up opportunities for other open source CMS vendors).

[Link]

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Insecure Deebot robot vacuums collect photos and audio to train AI

[Julian Fell at Australian ABC News]

"Ecovacs robot vacuums, which have been found to suffer from critical cybersecurity flaws, are collecting photos, videos and voice recordings – taken inside customers' houses – to train the company's AI models."

So in effect these robot vacuums are tiny spies inside your home, sending details about your living space and potentially your family to some centralized data store.

This must be some terrible breach, right? A mistake? Code that should never have made it to production?

Not quite:

"The Chinese home robotics company, which sells a range of popular Deebot models in Australia, said its users are "willingly participating" in a product improvement program."

"[...] It also states that voice recordings, videos and photos that are deleted via the app may continue to be held and used by Ecovacs."

So, obviously, this is bad. The thing is, if any device is recording this kind of footage and sending it to a centralized datastore, it's reasonable to assume that it will eventually be compromised, either by a third party or the vendor themselves. It's not good that this is happening, but unless footage remains on your home network and never makes it to the internet, every device should be considered a security risk.

It's worth considering which devices could be quietly sending data to someone who can see them, and what implications that might eventually have. A simple rule of thumb is that if it's physically possible, someone will eventually do it.

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It turns out I'm still excited about the web

Passion led us here

I’m worried I’ve become cynical about technology as I’ve gotten older. But maybe technology really is worse.

Someone asked me the other day: “what [in media and technology] are you excited about right now?”

We both agreed that it was a surprisingly difficult question. And then came the follow-up:

“Do you think it’s just because we’re older now, or is the web really less exciting?”

And to be honest, I’m not sure.

I used to be so excited. If you sneak a glance at my high school yearbook, you’ll see that I wanted to be a journalist. Telling stories was my first love. It’s still where my brain feels the most comfortable. I love the flow state of writing more than doing just about anything else. That’s why I keep writing here, and why my long-term plan is to pivot from a technology career to one where I get to write all the time.

But in 1994 or so, I got distracted by the web: what an amazing medium for stories. Many of us share the experience of trying out a browser like NCSA Mosaic, discovering voices from all over the world, and getting stuck into writing our own HTML code without having to ask anyone for permission or buy a software license to get started. I vividly remember when we got the ability to add our own background images to web pages, for example. For a long time, I was a master at table-based layouts.

In the UK, where I grew up, you were effectively forced to pick your university degree at 16. You were required to choose three or four A-level subjects to focus on for your last two years of high school; then you had to apply to do a particular degree at each university, knowing that each degree had subject requirements. If you wanted to study English at university, you needed to have chosen the English A-level; good luck getting in if you hadn’t.

Specifically because I was distracted by the web, I put myself on the Computer Science track. Even then, I kept a Theater A-level, because I couldn’t imagine a world where there wasn’t some art and writing in my life. Most British universities correspondingly dismissed me for not being focused enough, but Edinburgh took me, so that’s where I went. Even while I was doing the degree, I built a satirical website that got over a million pageviews a day - in 2001. I blogged, of course, and although I haven’t kept a consistent platform or domain for all that time, I’ve been writing consistently on the web since 1998.

It was a platform I got to approach with a sense of play; a sense of storytelling; a sense of magical discovery as I met new people and learned from their creativity.

The web sits apart from the rest of technology; to me, it’s inherently more interesting. Silicon Valley’s origins (including the venture capital ecosystem) lie in defense technology. In contrast, the web was created in service of academic learning and mutual discovery, and both built and shared in a spirit of free and open access. Tim Berners-Lee, Robert Cailliau, and CERN did a wonderful thing by building a prototype and setting it free. As CERN points out on its page about the history of the web:

An essential point was that the web should remain an open standard for all to use and that no-one should lock it up into a proprietary system.

That ethos is how it succeeded; it’s why the web changed the world. And it’s why someone like me — over in Scotland, with no networks, wealth, or privilege to speak of — was able to break in and build something that got peoples’ attention. It’s also why I was interested to begin with. “The internet is people,” I used to say; more than protocols and pipes, the web was a fabric of interconnectedness that we were all building together. Even in the beginning, some people saw the web and thought, “this is a way I can make a lot of money.” For me, it was always a way to build community at scale.

And then Facebook — it always seems to be Facebook — became the first web company to reach a billion dollar valuation, in a year that happened to also see the launch of the iPhone. Building community at scale became finding customers at scale. There was a brief reprieve while global financial markets tumbled at the hands of terrible debt instruments that had been built on shaky foundations, and then the tech industry started investing in new startups in greater and greater numbers. Y Combinator, which had started a few years earlier, started investing in more and more startups, with higher and higher checks ($6,000 per founder for the first cohort, compared to half a million dollars per startup today). The number of billion-dollar-plus web startups grows by the hundreds every year.

The web I loved was swamped by a mindset that was closer to Wall Street. It’s been about the money ever since.

It’s so rare these days to find people who want to build that interconnectedness; who see it as a mission and a movement. People in tech talk excitedly about their total Compensation (which has earned its own shorthand acronym, TC), and less so what exciting thing they got to build, and what it allowed people to do. Maybe they’ll give you a line about what they allow for the enterprise or increasing some company’s bottom line, but it’s usually devoid of the humanist idealism that enchanted me about the early web.

I realized some time ago that the startups I personally founded in this era couldn’t have succeeded, because my focus was all wrong. I wanted to be paid to explore and build this wonderful platform, and was not laser focused on how to build investor value. I still want to be paid to build and explore, try and make new things happen, with a sense of play. That’s not, I’m afraid to say, how you build a venture-scale business.

So, let’s return to the question. Given this disillusionment, and my lack of alignment with what the modern tech industry expects of us, what am I excited about?

My cynicism has been tempered by the discovery that there are still movements out there that remind me of the web’s original promise — efforts that focus on reclaiming independence and fostering real community. Despite the commercialization of the web, these are still places where that original spirit of openness and community-building thrives.

The Indieweb is one. It’s an interdisciplinary group of people that advocates for everyone owning their own websites and publishing from their own domains. It’s happening! From the resurgence of personal blogs to new independent publications like Platformer and User Mag, many people see the value of owning their presence on the internet and their relationships with their community. Independence from sites like Facebook and Google is surging.

The other is the Fediverse: a way to have conversations on the web that isn’t owned by any single company or entity. The people who are building the Fediverse (through communities, platforms like Mastodon, cultural explorations) are expanding a patchwork of conversations through open protocols and collaborative exploration, just like the web itself was grown decades ago. It’s phenomenally exciting, with a rapidly-developing center of gravity that’s even drawing in some of the companies who previously were committed to siloed, walled-garden models. I haven’t been this enthused about momentum on the web for twenty years.

I was afraid I had become too cynical to find excitement in technology again. It wasn’t true.

While I’ve grown more cynical about much of tech, movements like the Indieweb and the Fediverse remind me that the ideals I once loved, and that spirit of the early web, aren’t lost. They’re evolving, just like everything else.

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Why Reach journalists are being asked to write up to eight articles per day

[Charlotte Tobitt at Press Gazette]

"Paul Rowland wrote in an email to staff on 27 September that article volumes were being talked about “a lot in newsrooms at the moment” and blamed, in part, the volatility from previously huge traffic referrers like Google and Facebook."

"A separate email, sent by Birmingham Live editor Graeme Brown last month, suggested journalists should file at least eight stories per day unless they were newsgathering outside of the office."

Referrals from Facebook are down from 50% of traffic to 5%, and every newsroom is seeing similar declines from both social and search. But this is an insane way to deal with it: asking every journalist to file eight stories a day is a way to drive quality through the floor and exacerbate a downward spiral.

You can't just keep doing what you're doing but more of it. This change requires a rethink of platform and more ownership over newsroom technology: it's time to actually innovate around what it means to publish on the web, and to, finally, move from "audience" to "community".

To be blunt: every newsroom publishing on the web that doesn't do this will go away.

[Link]

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Waffle House Index labels Hurricane Milton red, closes stores

[Ben Kesslen at Quartz]

"Waffle House, the iconic American restaurant chain with over 1,600 locations known for cooking up Southern breakfast food, has developed an advanced storm center FEMA consults with."

Stores in the path of Milton were closed in advance of the storm, which is rare for Waffle House, which is often the last store standing.

It's been sophisticated about storm predictions and response since Katrina:

"The chain also developed the Waffle House Storm Index, which was started after former FEMA Administrator Craig Fugate said, “If you get there and the Waffle House is closed? That’s really bad. That’s where you go to work.”"

As Pat Warner, a member of "the Waffle House crisis management team" said in the article, it's not about the extra sales Waffle House gets when it does re-open, often using generators and other emergency equipment. It's more to do with how this integrates the stores with their communities. They wouldn't do it if there wasn't a positive uplift for the business, but it comes across as a genuine desire to help.

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Forums Are Still Alive, Active, And A Treasure Trove Of Information

[Chris Person at Aftermath]

"Over the years, forums did not really get smaller, so much as the rest of the internet just got bigger. Reddit, Discord and Facebook groups have filled a lot of that space, but there is just certain information that requires the dedication of adults who have specifically signed up to be in one kind of community. This blog is a salute to those forums that are either worth participating in or at least looking at in bewilderment."

What an amazing index of indie forums still going strong on the web.

I'd love to do a survey of what they're powered by, and in turn, I'd love to read interviews of the product / engineering leads for each of these platforms. Are they individual developers, keeping the lights on out of love? Are they thriving companies? Something else? I'm fascinated that there's these corners of the web that haven't changed all that much in decades, but are full of life, supported by platforms that surely must have to evolve to deal with threats and abuse at the very least.

I love all of it. This kind of thing is what makes the web great.

[Link]

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Earth’s ‘vital signs’ show humanity’s future in balance, say climate experts

[Damian Carrington at The Guardian]

Meanwhile, while we're all paying attention elsewhere:

"More and more scientists are now looking into the possibility of societal collapse, said the report, which assessed 35 vital signs in 2023 and found that 25 were worse than ever recorded, including carbon dioxide levels and human population. This indicates a “critical and unpredictable new phase of the climate crisis”, they said."

And:

"“Climate change has already displaced millions of people, with the potential to displace hundreds of millions or even billions,” he said. “That would likely lead to greater geopolitical instability, possibly even partial societal collapse.”"

And:

"The assessment concludes: “Only through decisive action can we safeguard the natural world, avert profound human suffering, and ensure that future generations inherit the livable world they deserve. The future of humanity hangs in the balance.”"

In a world where everything seems amplified and like it's from some kind of comic book version of reality, making it hard to engage with it as actual truth, it's imperative that we don't gloss over this. We all have to change, and we all have to demand change.

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Silicon Valley, the New Lobbying Monster

[Charles Duhigg at the New Yorker]

"As the tech industry has become the planet’s dominant economic force, a coterie of specialists—led, in part, by the political operative who introduced the idea of “a vast right-wing conspiracy” decades ago—have taught Silicon Valley how to play the game of politics. Their aim is to help tech leaders become as powerful in Washington, D.C., and in state legislatures as they are on Wall Street."

This is a major change - it wasn't so long ago that journalists were remarking that tech was hopeless at influencing Washington.

That's not always a bad thing, but it sometimes very much is - for example when Silicon Valley lobbies politicians against crypto protections, or against privacy legislation, or prevent rideshare drivers from receiving standard workplace benefits.

What is certainly true, which this article takes pains to point out, is that tech is now one of the most powerful cohorts in politics. Future Presidencies - perhaps including this next one - will be chosen in large part based on tech's agenda. That's a new normal we need to get used to, and tech workers who care about equity need to deeply understand.

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The blogosphere is in full bloom. The rest of the internet has wilted

[ John Naughton ]

"If you log into Dave Winer’s blog, Scripting News, you’ll find a constantly updated note telling you how many years, months, days, hours, minutes and seconds the blog has been running. Sometime tomorrow morning the year field will switch to 30."

Running a blog for 30 years is no small feat. Dave Winer's Scripting News is a big deal that has an enduring community which he's built from scratch over that time.

This also resonates:

"In my experience, most journalists failed to understand the significance of the blogosphere. This was partly due to the fact that, like Dr Johnson, they thought that “No man but a blockhead ever wrote except for money”, and so bloggers must be weird."

My position: everyone should blog. Every new voice adds something new to the conversation. And long-term bloggers like Dave have shown the way.

[Link]

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If Harris Wins, Whether She Keeps Lina Khan Will Be Extremely Telling

[Karl Bode at TechDirt]

"The Harris campaign has remained largely silent on whether Khan will be allowed to stick around. And it remains entirely unclear whether Harris will continue Biden’s support of something that, for once, at least vaguely resembles antitrust reform and a crackdown of concentrated corporate power."

Many tech leaders - the article calls out Reid Hoffman - have put open pressure on Harris to let go of Khan. FTC leaders often change between administrations, but I agree the premise that Lina Khan has actually done a pretty good job - and certainly better at anti-trust than we've seen in decades.

That's important because tech hasn't been a sideline industry for a long time. It's integrated into every aspect of how we live our lives and learn about the world. We should care about how much power an individual tech company (and its backers) can get, both to protect a competitive market and to ensure no one company has outsized influence on our democracy.

And as Karl Bode points out, it will say a lot about Harris's Presidency:

"Right now, Harris is remaining ambiguous about whether Khan will be allowed to stay at her post; allowing voters to fill in the blanks using vibes and their imagination. Whether Khan is kept in office, or replaced with yet another cookie cutter careerist, should prove pretty immediately telling in the new year."

We may find out soon.

[Link]

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Rules for Resters

[Ben Werdmuller on Medium]

I find myself returning to this piece I wrote on Medium about building downtime into your work and lifestyle. It's important:

Eight years into working in America, I’m still getting used to the macho culture around vacations. I had previously lived in a country where 28 days per year is the minimum that employers can legally provide; taking time off is just considered a part of life. The US is one of the only countries in the world that doesn’t guarantee any vacation at all (the others are Tonga, Palau, Nauru, Micronesia, Kiribati, and the Marshall Islands). It’s telling that American workers often respond to this simple fact with disbelief. How does anything get done?! Well, it turns out that a lot gets done when people aren’t burned out or chained to their desks.

When was the last time you took a real lunch hour? I don't think I've had one in at least five years. That's not a good sign.

[Link]

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You Can’t Own The Social Web

[Bix Frankonis]

Bix Frankonis does not agree with my analysis of the Fediverse and the Social Web Foundation. For him, much of the issue relates to appropriation of the "social web" name:

"Like many trade groups, this one is named and self-described in a manner deliberately meant to capture and colonize an entire area. To become, in effect, synonymous with what its name names. It shits on twenty-five years of the web."

He's obviously entitled to his opinion, but I personally think it's a stretch to say that it shits on 25 years of the web. Of course there was a social web before the Fediverse - I'm a long-term indieweb participant and an even more long-term blogger. But I don't think that precludes this name, which is more of a bet on one embodiment of the future of the social web.

But here's what I really love: this conversation is playing out across platforms, across blogs, and across sites. In many ways, it's an illustration in itself of what the web is, and why blogging remains wonderful.

[Link]

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The two Fediverses

Street art that reads: together, we create!

I was tagged in a fairly critical SocialHub post about the Social Web Foundation launch announcement. I wasn’t in a position to add to the conversation then, but I’ve been thinking about it all week.

Before I dive further, a reminder: I am not an employee or founder of the Social Web Foundation. I am in touch with the founders and have been an unpaid advisor, but I can’t and don’t speak for it. This post is mine alone, and doesn’t necessarily reflect anyone else’s opinions or ideas. I also haven’t vetted or previewed it with anyone.

There are three main criticisms I’ve seen of the Social Web Foundation:

  • Meta is a partner
  • It’s called The Social Web Foundation but is focused on ActivityPub, ignoring AT Protocol, Nostr, and other decentralized social web protocols that are emerging elsewhere
  • It’s focused on substantially growing the Fediverse, which is not something everyone wants

I believe they’re interrelated, and that these differences can be overcome.

Meta enters the chat

Perhaps the biggest red flag to critics is Meta’s presence as one of the SWF’s thirteen launch partners. Many consider it to be an extremely negative force on the web. Its presence is certainly divisive. I’ve been a critic of its Facebook product in particular since its inception: a company that imposes its centralized view of the world on the communications of its billions of users, and in the process has caused real harms.

Those harms include potential mental health and social media addiction effects in teenagers, failing to protect LGBTQ users, and more — up to and including enabling a genocide.

The last claim might seem outlandish, but it’s real. As Harvard Law School’s Systemic Justice Project pointed out:

Scholars, reporters, and United Nations investigators agree that the social media giant played a role in an explosion of ethnic conflict in 2017 that led to the death and displacement of hundreds of thousands Rohingya Muslims in Northern Myanmar.

Given this, the argument goes, why would anyone — particularly an organization trying to build the future of the social web — even consider working with Meta? Doesn’t its presence as a partner taint the work of the Foundation?

As the writer, researcher, and community lead Erin Kissane has pointed out:

I think it’s unwise to assume that an organization that has demonstrably and continuously made antisocial and sometimes deadly choices on behalf of billions of human beings and allowed its products to be weaponized by covert state-level operations behind multiple genocides and hundreds (thousands? tens of thousands?) of smaller persecutions, all while ducking meaningful oversight, lying about what they do and know, and treating their core extraction machines as fait-accompli inevitabilities that mustn’t be governed except in patently ineffective ways will be a good citizen after adopting a new, interoperable technical structure.

These profoundly negative impacts are possible because it is one of the most prominent — potentially the most prominent — platform owner on the internet. Around four billion users use one of Meta’s products every month; that’s half all the humans on earth, or around 75% of all the people in the world aged 15 or older. Arguably no platform should ever be allowed to become this big or influential (can any government claim to have this level of reach or insight into this many people?). Still, at least for now, here it is.

For many people, Meta is the internet. This clearly doesn’t absolve aiding a genocide, throwing an election, or thwarting academic research, but it also makes Meta a platform owner that’s hard to ignore.

Meta sits in a position of influence over the social web. Threads, its fairly recent Twitter-like platform, is rolling out support for the ActivityPub standard that underlies the Fediverse, so it is poised to also be influential there. Once Threads supports the Fediverse bidirectionally, it will easily be the largest social platform on the network. It will consequently have an enormous amount of influence on how the network evolves, regardless of its participation in the Social Web Foundation.

What is a successful Fediverse?

Meta’s involvement and potential dominance inevitably raises the question: What kind of future do we want for the Fediverse? Whether we focus on technical interoperability or grassroots social activism, the answer to this question will shape how we approach growth, inclusivity, and the role of large corporations in the decentralized web.

If you see the Fediverse as a way to interoperate between social networks, such that a user on one platform can communicate with a user on another, you might welcome a large tech company supporting the standard (a bit like one might have welcomed a company to standards-based HTML a generation ago). If, on the other hand, you see the Fediverse as an antidote to technology corporations or a movement that is more about a collaborative grassroots movement than pure technical interoperability — a sort of work of activism — you might be quite alarmed.

These mindsets are analogous to Evan Prodromou’s Big Fedi / Small Fedi dichotomy, but I’d like to apply a slightly different lens.

If your model of the Fediverse is an interoperable standard that underpins all social networks:

  • All parties should focus on a single technical standard in order ensure everyone can interoperate and the network can grow.
  • The focus should be on onboarding, education, and developer experience.
  • Growth is paramount. The goal is to bring the whole world in.
  • Having the creator of the biggest social network join is an opportunity.
  • The end state is likely a handful of very large social networks, followed by a significant long tail of small ones.

For ease of reference, let’s call this the growth Fediverse.

If your model of the Fediverse is a social movement intentionally set apart from corporate social media:

  • A plurality of underlying protocols is allowable and maybe even desirable: the important thing is the support of grassroots communities outside the usual bounds of the tech industry.
  • The focus should be on equity, community dynamics, relationships, and movement-building in service of community.
  • Preserving the values of the existing community is paramount. The rest of the world can stay away; there’s no need for growth.
  • The presence of the largest corporate social media vendor is inherently a threat.
  • The end state is likely a collection of small, interoperable communities united by their desire for an alternative to “big tech”.

Let’s call this one the movement Fediverse.

Both models of the Fediverse clearly exist. I’m hardly the first to have discussed them, but the Social Web Foundation announcement has re-ignited the conversation.

Very clearly, the Foundation is closer to the first model than the second. As such, people who don’t care for that model have accused it of being an agent of oligarchy; of doing harm by partnering with Meta; of using the term “social web” while focusing solely on ActivityPub.

A false binary

The thing is, the lines between these two paths are blurry. It’s not necessarily an either-or. The priority for the first is growth of the network and a large, interoperable social web; the priority of the second is small, pro-social communities that exist outside of usual tech industry dynamics. Someone might well feel that the way to get to small, pro-social communities is as a by-product of interoperability, just as not everything on the web itself is corporate even though partners to the W3C body that defines web standards include Google and Amazon.

Some of the things that the movement Fediverse wants are intrinsically important to the growth Fediverse. You can’t grow a giant social network without caring about community safety, for example; over the two years since he acquired Twitter, Elon Musk has ably demonstrated that most users don’t want to stick around on a platform where they don’t feel safe. Community standards are therefore very important to any network that seeks to grow and retain users. Usability and accessibility are similarly vital: what use is a movement that is exclusionary to less-technical people, or, say, the visually-impaired? Any healthy network needs to support diverse voices and ensure that those authors are welcome. The list of shared values goes on.

But there are also undeniable differences. Hanging the needs of an anti-corporate social movement on a technology is a big ask. I’m not critical of the values of the people who do — I largely share them — but I don’t think you can reasonably expect everybody involved in a technology to have the same ideals.

Like any community, the movement Fediverse also has areas where it, too, could benefit from introspection and growth in order to live up to its own values. Some parts of the community have struggled with inclusivity, particularly when onboarding marginalized users who wished to discuss systemic injustice openly. As Marcia X recounted in Logic(s):

What took me aback regarding the fediverse is that my networks were mostly “leftists” and self-proclaimed radical thinkers regarding race, ableism, gender, patriarchy, sexuality, et cetera, and yet what I was being exposed to was a lot of naiveté or hostility for questioning whiteness as a basis for many people’s takes or approaches to these subject matters. And if I were to question or push back on their whiteness, I was often accused of being biased myself.

While many people in the movement are already working hard to address these issues, more can be done to ensure that all users feel safe, heard, and respected. In some cases, the movement Fediverse has fallen short when it comes to fully supporting the lived experiences of new users, especially those from marginalized groups. However, there is clear potential — and growing momentum — to improve this. By continuing to evolve and actively listen to new voices, the movement Fediverse can better embody the values of inclusivity and social justice that it stands for. But there is work to do.

In other words, it’s important to recognize that both groups have challenges to address. Each needs to continue working to ensure decisions are made inclusively, with an eye on the safety of users and the accessibility of communities. By recognizing these shared goals, there’s a real opportunity for mutual learning and growth.

Each has much to gain from each other. One doesn’t need to be a subscriber to the growth Fediverse to enjoy gains from user experience research, technology onboarding, and outreach conducted there. Similarly, one doesn’t need to subscribe to the ideals of the movement Fediverse to feel the benefit of their community dynamics and social goals. In fact, there may be a productive tension between the two that keeps each of their worst impulses in check. One might consider the movement Fediverse to be akin to a labor movement: a way for users to organize and advocate for stronger, safer, and more progressive community design. In turn, the growth Fediverse could be a check against becoming too insular and leaving the rest of the world out in the cold.

While the movement and growth Fediverse may have differing approaches, both share a commitment to user safety, inclusivity, and decentralization. The question is not whether these goals are shared, but how best to achieve them.

Moving forward

Just as unions create productive tensions in businesses that create better working conditions and higher productivity, I think the discussion between the movement Fediverse and the growth Fediverse has the potential to push the open social web further than might otherwise have been possible.

The checks and balances produced by an open debate between the two approaches are particularly useful when considering partners like Meta. The productive tension between these two visions could ensure that while larger platforms like Meta are held accountable, the values of grassroots communities — safety, inclusivity, and equity, for example — are not sacrificed in the pursuit of growth.

It’s not a foregone conclusion that Meta will dominate how the Social Web Foundation is run, but it’s also not a foregone conclusion that it won’t. The Social Web Foundation clearly states in its mission statement (emphasis mine):

A Fediverse that is controlled only by one company isn’t really a Fediverse at all. We think a productive, creative and healthy Fediverse needs multiple providers, none of whom dominate the space.

The goal is a multipolar federated social web. I think a large part of the solution is not to say this, but to show it: conduct meetings and make decisions with as much transparency as possible, so as to prove that Meta (and any other partner) is not dominant. By structurally providing as much sunlight as possible, allowing feedback and comment, and repeatedly demonstrating that this feedback is being considered and acted on where appropriate, both the potential harms and concerns from the movement Fediverse community can be reduced. Just as source code that is open to scrutiny is auditable and verifiable, decision-making process that are open to sunlight can be held accountable. Public meeting notes, decision documents, and so on, all help to support accountability.

In any event, the Social Web Foundation doesn’t need to be the foundation to cover all views of what the Fediverse should be. It’s a foundation that is going to try and do great work to expand the Fediverse. From its mission statement:

We believe that increased use of the Fediverse has the potential to make all of our online social experiences better, as well as to create lots of new opportunities for creation and self-expression. So we’re committed to growing the number of people using the Fediverse.

As Evan Prodromou said in that SocialHub thread abut people who don’t feel the Foundation represents them:

We want a united social web, using a single protocol for internetwork communication. I’d compare email, where proprietary LAN email protocols like Microsoft Exchange are gatewayed into the formal standard protocol SMTP. […] The SWF is not mandatory. People who want to do other things for the Fediverse should definitely do so. But I do want to extend the invitation for people who are interested to reach out.

This doesn’t have to be one size fits all. It’s worth considering what organizing more concretely for the movement Fediverse looks like, and how it might intersect and act as a check on the growth Fediverse.

It’s understandable that some in the movement Fediverse feel uncomfortable with large corporate platforms, particularly those with a history of past harms, joining the network. However, engaging with these platforms — rather than dismissing their involvement outright — may offer a unique opportunity to influence their practices and ensure they align with the values of the community. Constructive engagement with Meta and other large platforms could offer a unique opportunity for the movement Fediverse to influence how these entities engage with the broader social web, ensuring they uphold the values of safety, inclusivity, and equity.

Likewise, ignoring the concerns of the movement Fediverse is not wise: these are valid ideas rooted in real experiences. The tech industry carries real systemic inequalities that go all the way back to its origins in military funding. Addressing those inequities is a prerequisite to the web reaching its potential as a way for everyone in the world to connect and learn from each other. Companies like Meta, as I’ve explained at length above, have committed real harms as a byproduct of their priorities, business models, and funding partners. Grassroots communities that practice intentionality, activism, mutual aid, and radical equity have a lot to offer, and in many ways are models for how the world should be.

The movement Fediverse’s emphasis on mutual aid, radical equity, and intentionality offers invaluable lessons for how the larger Fediverse — and even corporate actors — could operate. Practices like community-driven moderation, transparent governance, and prioritizing marginalized voices could help ensure that the Fediverse grows without losing its soul.

Each group is approaching the problem in good faith. In the end, it’s up to all of us to ensure that the future of the web remains decentralized, inclusive, and safe. We must continue to engage, advocate, and, most importantly, listen to one another as we navigate and build this space together. The Fediverse is made of pluralities: of implementations, communities, vendors, and visions of the future. That’s at the heart of its beauty and its opportunity. The software interoperates; so should we.

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Getting my daily news from a dot matrix printer

[Andrew Schmelyun]

Following my piece about reading the news on paper, I came across this post from Anrew Schmelyun:

"I recently purchased a dot matrix printer from eBay, and thought it would be a great excuse to have a custom "front page" printed out and ready for me each day. So, that's what I built!"

What a neat idea: he's called a few APIs (the New York Times, Reddit, Open-Meteo, and so on), installed it to run on a Raspberry Pi, and connected it to an old-school dot matrix printer to create a kind of Telex newspaper each morning,

I'd thought about doing this with an e-ink display, but honestly, why not just print it out?

I think I would want to pick some different news sources (the NYT is no longer my go-to) and leave out Reddit in favor of links that my contacts had shared on, say, Mastodon, but this is really fun. I might try and put together something similar, albeit with my existing laser printer rather than a dot matrix setup.

[Link]

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Is There Still a Place for Print in the Future of Media?

The Financial Times and The Onion, side by side

I think there’s more work to be done to explore print as a modern product to support great writing and journalism. Lots has been said about its death — but comparatively little about its potential to live on in new forms.

I think print has a lot of life left in it: particularly if we overcome the idea of preserving the exact form it’s taken in the past and consider what a more modern, reconsidered print product might look like.

There’s a lot to be said for reading on paper. One of my more recent indulgences has been a daily subscription to The Financial Times, which on weekdays is a sober paper that reports the news fairly objectively. On weekends it’s a different beast: in particular it includes a magazine pull-out called How to Spend It that is apparently aimed at the worst people on earth and is generally indistinguishable from satire.

The Financial Times has been publishing since 1888, but some endeavors are much newer. Speaking of indistinguishable from satire, I subscribed to The Onion’s print edition, now it has been bought from its private equity owner. It’s been fun seeing it adopt similar membership strategies to other, more “serious” publications. Most exciting among those is its resumed print edition, which is an old idea given a new spin:

“I think for the same reason that 18-year-old kids are buying Taylor Swift on vinyl,” Jordan LaFlure, The Onion’s executive editor also told the Times, “we can introduce those same kids to the notion that a print publication is a much richer way to consume media.”

It’s not obvious to me that a similar strategy couldn’t work for other publications — or even as a digest of independent publications that work together. Would I buy a subscription to a paper edition of independent journalism across various topics? Absolutely I would, and I don’t think I’m alone. Think of it as a lo-fi RSS reader or a retro Apple News: articles I care about from around the web in a form factor that looks more like The New Yorker (or The Onion).

This product could take several forms. It could combine an algorithmic component — here are the writers I care about — with a more human-driven curatorial component from editors who want to highlight interesting journalism from sources the reader might not have encountered yet. Or it could be a purely editorial product with no algorithmic component: one size fits all, for every reader. Or you could subscribe to personalized editions with different human editors who get a cut of subscriptions for putting it all together. (A monthly tech periodical organized by Casey Newton or Molly White? Take my money.)

Publications like ProPublica (my current employer) and The 19th (which I’ve worked for previously) produce content that is more long-form journalism than breaking news, which is highly suitable for reading in a collected periodical. They also make their content freely available via a Creative Commons license, meaning that, technically, anyone could put this together. But it would clearly be better in partnership with newsrooms, with revenue and subscriber information flowing back to them in exchange for letting their journalism be included.

This isn’t a traditional startup: it’s hard for me to see how this product would enjoy the rapid growth or high valuations which justify venture investment. But it’s potentially a really interesting small business. If the numbers work out, it could also potentially be a fascinating add-on product for a service like Medium. There’s user and market research to be done here, but it’s possible that the decline of legacy print products does not necessarily mean that new print products won’t be successful.

The act of reading on paper feels different to sitting in front of a screen. Maybe I’m getting old, but I like sitting at the dining room table, leafing through print. It is an old school product that is a little like vinyl, but it also feels like I’m using my brain a bit differently. I’d love to do more of it. In a world where everything is digital, maybe a thoughtfully curated print product could be exactly what we need to slow down and engage more deeply. Or maybe not, but I think it would be cool.

I’d love to hear what you think. Am I alone in preferring an offline, analogue, tactile reading experience? Is there something here, or is the future of media entirely, irrevocably digital?

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Solving the Maker-Taker problem

[Dries Buytaert]

"Addressing the Maker-Taker challenge is essential for the long-term sustainability of open source projects. Drupal's approach may provide a constructive solution not just for WordPress, but for other communities facing similar issues."

Dries lays out a constructive approach to crediting open source contributors. There's no stick here: just a series of what amount to promotion and status levels in return for making contributions like "code, documentation, mentorship, marketing, event organization" and so on.

I've certainly had to deal with the maker-taker problem too, although not at the magnitude that either Drupal or WordPress need to consider it. When I worked on Elgg, the open source ecosystem was relatively underdeveloped, and I don't remember it being much of a problem. In contrast, Known plugged into a significantly more advanced ecosystem. The solution Dries lays out makes a ton of sense to me, and I wish we'd done more along these lines in both cases.

[Link]

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How to share your access to media with family and simultaneously sweep the annual nerdy nephew of the year awards

[Matt Haughey]

"A couple months ago I was hanging out with my aunt, and she mentioned her cable+internet bill was around $250 per month. I thought that was insane and that I should do something about it. She's a 75 year old retiree that watches baseball and the hallmark channel, and she shouldn't have to pay as much as a car payment every month to do it."

What follows is a very smart way to share media profiles with a family member who doesn't live in your house, using Tailscale as a way to make them seamlessly appear like they're a part of your household.

Tailscale is easy-to-use and is virtually magic. I use it across my devices, and recommend it to others. This is a use case that makes a lot of sense.

[Link]

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Bop Spotter

[Bop Spotter]

"I installed a box high up on a pole somewhere in the Mission of San Francisco. Inside is a crappy Android phone, set to Shazam constantly, 24 hours a day, 7 days a week. It's solar powered, and the mic is pointed down at the street below."

As surveillance goes, I'm into it. I appreciate the commentary:

"Heard of Shot Spotter? Microphones are installed across cities across the United States by police to detect gunshots, purported to not be very accurate. This is that, but for music."

I don't give it much time before someone figures out where it is and tries to mess with it, though.

[Link]

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How the UK became the first G7 country to phase out coal power

[Molly Lempriere and Simon Evans in CarbonBrief]

"Remarkably, the UK’s coal power phaseout – as well as the closure of some of the country’s few remaining blast furnaces at Port Talbot in Wales and Scunthorpe in Lincolnshire – will help push overall coal demand in 2024 to its lowest level since the 1600s."

The UK aims to fully decarbonize its power supplies by 2030. That involves phasing out gas power in under six years: a big milestone and an ambitious goal, and one it hopes will be a case study for other nations.

Meanwhile, the US continues to limp along, generating around 60% of its electricity from fossil fuels. In light of accelerating climate change, that's a figure we should be truly embarrassed about.

[Link]

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Digital Divinity

[Rest of World]

"Technology has transformed how we spend, study, live, eat — even how we sleep. And for the 6.75 billion people around the world who consider themselves religious, technology is also changing their faith. How people worship, pray, and commune with the divine is transforming from Seoul to Lagos."

These are amazing stories that sometimes sound like provocative satire: PETA is building robot elephants for Hindu temples, for example. Or take this app, which will narrate the Bible in your own voice, perhaps so that you can make it more accessible for your children.

Many of the examples feel a lot like startups spotting new markets without consideration for whether they should. Some are more authentic. All are continuing examples of how the internet is changing religious life all over the world.

[Link]

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The secret power of a blog

[Tracy Durnell]

"Blogs coax out deeper thinking in smaller blocks. A blog gives you the space to explore and nurture ideas over time, perhaps growing so slowly you hardly notice the extent of the evolution of your thoughts till you read something you wrote a few years ago."

Everyone should blog. It's been the single most transformative tool in my career - and a huge part of my life.

Given the latter part, I needed to hear this:

"We know, when we’re reading a blog, that we’re getting a glimpse into the writer’s active psyche, a tour of their studio as it were — not hearing their thesis presentation or reading their pre-print publication; hearing from other people being people is part of the appeal of blogs."

Over the last few years I've downgraded the amount of personal writing in this space in favor of more thoughts about technology. I never quite know where the balance is, but I think there's a lot to be said for turning the dial closer to the personal.

If you haven't started yet: try it and let me know about it. I'd love to read your thoughts.

And if you know you want to start but don't know where, Get Blogging! has your back.

[Link]

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IRL taking priority

1 min read

We’ve been dealing with some intense family health events since Wednesday night, so I’m running on very little sleep and not updating much over here. I’ll be popping in from time to time, but probably not running on all cylinders for a little while.

There’s a lot to say — about WordPress, about the independent web, about media, about some of the conversations coming out of ONA — but they will need to wait. See you soon!

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